How Bizmartek Scaled the 2026 Imole Osun Governorship Ad Campaign

Congratulations to His Excellency, Governor Ademola Adeleke
From all of us at Bizmartek Digital Services, we extend our heartfelt congratulations to His Excellency, the Executive Governor of Osun State, Senator Ademola Nurudeen Jackson Adeleke, on his successful reelection. We are proud to have contributed to the digital infrastructure, audience segmentation, and performance advertising strategy for the Imole Osun campaign.
Scaling Grassroots Community Outreach In Osun State with Targeted Digital Ads
Statewide outreach initiatives require connecting with diverse demographic groups across numerous local government areas in Osun state quickly. When the Imole Osun campaign set out to expand grassroots digital engagement, early ad distributions faced high acquisition costs and restrictions from Meta.
Bizmartek Digital Services restructured the campaign architecture, focusing on measurable actions, localized storytelling, and systematic audience segmentation.
What Bizmartek Did
- High-Impact Visual Storytelling: Highlighted verified community infrastructure developments—including modern road networks, bridges, and science laboratories—to capture real engagement.
- Audience Segmentation: Structured ad delivery into regional segments, interest pools, and retargeting channels to identify the most cost-efficient pathways.
- Iterative Creative Testing: Tested multiple localized formats to isolate top-performing visual assets that consistently reduced action costs.
Campaign Performance Highlights
20.38%
Peak Click-Through Rate (CTR) achieved on top-performing creative placements.
₦383.58
Optimized cost per completed portal registration across regional audiences.
Statewide
Scalable engagement delivered across diverse local demographic groups.
Looking for a complete breakdown of data points, ad sets, and visual proofs?
Read the Full Imole Osun Case Study →Election Information
For election resources, voter information, and electoral updates, visit the Independent National Electoral Commission Portal or review election information on the INEC Results Viewing Portal.
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Bizmartek Digital Services builds performance-driven ad campaigns and conversion funnels tailored to maximize engagement and reduce cost-per-action.
