Scaling a Recommerce Marketplace: Driving High-Intent Leads and Inventory for Chattels
Client: Chattels (Online Marketplace for Neatly Used Items in Lagos) | Agency: Bizmartek Digital Services
Objective
Boost brand visibility across Lagos, attract verified sellers to list items, and generate qualified buyer leads for available inventory.
The Problem (Before)
- Low Online Presence: Chattels had a clean platform, but people in Lagos did not know where to find it.
- Empty Inventory Shelves: The marketplace needed a fast way to get people and businesses to list their neatly used items for sale.
- Slow User Adoption: Without targeted marketing, potential buyers and sellers were not signing up or sending inquiries.
What Bizmartek Did
- Targeted Business (B2B) Listings: Ran targeted campaigns to reach secondhand vendors, liquidators, and bulk sellers across Lagos to rapidly list their products.
- Engaging Consumer Ads: Created clear, simple social media ads on Facebook and Instagram showing how easy it is to buy quality, affordable used items safely.
- Lead Generation Funnels: Set up direct messaging and inquiry funnels that connected interested buyers straight to active listings.
- Budget Fine-Tuning: Tracked daily engagement to remove slow ads and put the budget entirely behind the highest-performing audience segments.
The Results (After)
- Rapid Inventory Surge: Attracted steady vendor onboarding, quickly filling the platform with high-demand, neatly used product listings.
- High Lead Volume: Generated a consistent daily flow of buyer inquiries directly interested in purchasing listed items.
- Expanded Brand Footprint: Established Chattels as a trusted, top-of-mind secondhand marketplace across major Lagos target areas.
- Sustainable Inbound Growth: Built repeatable ad funnels that balance supply acquisition with active buyer demand.
Results at a Glance
Multi-Channel
Targeted reach across Lagos consumer & commercial sectors.
Inventory Growth
Substantial increase in seller listings from rollout.
Steady Inquiries
Direct buyer leads ready to complete transactions.
Ready to Scale Your Marketplace or Online Store?
Bizmartek Digital Services builds performance advertising campaigns that attract qualified sellers, bring in active buyers, and grow platform revenue.